Resume
Start-Up Experience
Classmate
Project Manager (Marketing)
Long Beach, CA
March, 2023 - Present
My role has been to establish Classmate’s brand identity and go-to-market strategy by showcasing our value propositions to our target market. I am heavily focused on building organic user-acquisition tactics through consistent and compelling messaging across all marketing channels. Additionally, I manage the AMA Long Beach students’ workload and provide direction, feedback and resources for each individual to succeed in their role as a copywriter, account manager, creative director, strategist and social media coordinator. Besides working amongst these roles, I oversee content creation, including blog posts, social media updates, short-form videos, and other materials to engage and inform users about our product through content planning, production and distribution.
Vote As If
Marketing Associate
July, 2020 - Nov, 2020
Los Angeles, CA
I helped form a non-profit nonpartisan organization, Vote As If, with former C-Suite Executives. The mission of the organization was to lift barriers to access voter-education and voting resources in underdeveloped communities, while allowing every citizen to be heard when they cast a ballot. The goal of creating the organization was to get all eligible US citizens to exercise their right to vote for the Presidential Elections before or on November 3rd, 2020, so they could take part in shaping their future. I established Vote As If socials and crafted content ideas for socials, along with updating any website copy. I collaborated with the Creative Team at Rogers & Cowan PMK to help design merchandise as well as editorial content, according to the brand tone and personality. Additionally, I hosted Zoom calls and Instagram Lives designed for voter-education purposes on the voting process, while also helping distribute COVID-19 kits in certain cities/states to enable more voters to come out and vote!
Corporate, Leadership and Internship Positions
OMD USA
Account Executive
June, 2022 - Oct, 2022
Playa Vista, CA
Rogers & Cowan PMK
Assistant Account Executive
Nov, 2020 - May, 2022
Century City, CA
American Marketing
Association, CSU Long Beach
May, 2019 - May, 2020
President
Long Beach, CA
Karuna Skin
July, 2019 - Jan, 2020
Brand Marketing Associate
Culver City, CA
Amazon Prime
(Riddle & Bloom)
Aug, 2018 - April, 2019
Campus Brand Ambassador
Long Beach, CA
American Marketing
Association, CSU Long Beach
July, 2018 - May, 2019
Director of Corporate Relations
Long Beach, CA
FabFitFun
June, 2018 - Dec, 2018
Customer Acquisition, Growth Intern
Beverly Hills, CA
Hollywood Branded
Sept, 2017 - Dec, 2017
Entertainment Marketing Intern
El Segundo, CA
LipInk International
June, 2016 - Aug, 2016
Marketing & Sales Intern
El Segundo, CA
Education
2015 - 2020
California State University, Long Beach
B.S. In Marketing
Long Beach, CA
Though initially I joined CSU Long Beach as a Psychology major, my fascination for understanding consumer behavior, storytelling, diverse representation and creative ways to build products and brand campaigns led me to major in Marketing instead! I got involved very quickly, and gained the most amount of hand-on experience I possibly could in college.
Tech Stack
Microsoft Office - Excel, PowerPoint, Word, Outlook, SharePoint, Teams
Google Suite - Drive, Docs, Sheets, Slides, Workspace
Social Media/Analytical Tools - Hootsuite, Falcon, Influencer Intelligence, Facebook Creator Studio, Facebook Ads Manager, Brandwatch, Cision, Creator IQ, Sprout Social, Google Ads and Google Trends
Project Management - Asana, Trello, Slack, Monday.com
Soft Skills - Trilingual (English, Hindi and Punjabi), Interpersonal Communication, Positive-Minded, Solution-Oriented, Growth-Mindset, Collaborative, Strong Work Ethic, Strong Verbal/Written Communication, Analytical
Languages
English (native)
Hindi (fluent)
Punjabi (fluent)