My Portfolio
Welcome to my portfolio page! Here you will find a showcase of my recent projects.
Each project represents the culmination of my hard work, creativity, and attention to detail. I hope you enjoy browsing through them as much as I enjoyed designing and building them!
Marketing Manager/Project Manager
Our (beta) dashboard with integrated AI has empowered 300+ CSU Long Beach students to access quality education more efficiently and effectively by aligning their own unique learning styles to what’s readily available, while providing an engaging, quick and interactive user-experience when they navigate course selection. I recognize how valuable the college experience is to set students up for success in their respective careers post-college. It's fulfilling to be part of an initiative that's making a meaningful impact on education!
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Curate Brand Personality and Value Propositions for Products
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Craft Go-To Market Strategy
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and Establish KPI's
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Plan Marketing Events
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Manage Execution of Projects; Oversee Workflow
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Assign Tasks in Asana
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Conduct 1:1's Weekly
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with Students
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Conduct Weekly Meetings
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Oversee and Approve Content Library
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Ideate Content Ideas
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Craft Interview Script
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Develop Recap Deck
Assistant Account Executive (R&CPMK)
CoinCloud, which operates more than 4,000 bitcoin ATMs across the U.S. and Brazil, came to our Social/Digital team with a brief to amplify themselves in mainstream media, sports and culture - specifically brand awareness campaigns. They wanted to hit 10K followers, throw an exclusive celebrity event to educate about the brand, and a TV commercial.
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Influencer Outreach
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Screen Grab UGC
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Data Analysis
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Sentiment Analysis
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Create Decks
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Source Influencers
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Screen Grab UGC
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Data Analysis
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Sentiment Analysis
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Create Decks
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Source/Vet Influencers
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Screen Grab UGC
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Data Analysis
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Sentiment Analysis
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Create Decks
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Craft Copy and Schedule Editorial Content
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Collaborate with Design Team on Creative Assets
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Community Management
Assistant Account Executive (R&CPMK)
INTERSECT by Lexus was a lifestyle hub designed to communicate the brand’s ethos and concepts, has opened its third space in New York City’s Meatpacking District in 2018. It showcased Lexus’s master craftsmanship and the design embraced the vibrant New York culture and its high regard for active communication through the space’s diverse programs including a café, cocktail bar and lounge area, as well as a restaurant that features a regularly rotating line up of internationally celebrated chefs. They worked with our Social/Digital team to build all their socials, as well as source influencers for their space.
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Analyze Social Media Performance
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Sentiment Analysis
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Create Decks
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Participate in Client Calls
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Source/Vet Influencers
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Community Management
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Create Editorial Content Calendars
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Ideate Event Activations
Assistant Account Executive (R&CPMK)
INTERSECT by Lexus was a lifestyle hub designed to communicate the brand’s ethos and concepts, has opened its third space in New York City’s Meatpacking District in 2018. It showcased Lexus’s master craftsmanship and the design embraced the vibrant New York culture and its high regard for active communication through the space’s diverse programs including a café, cocktail bar and lounge area, as well as a restaurant that features a regularly rotating line up of internationally celebrated chefs. They worked with our Social/Digital team to build all their socials, as well as source influencers for their space.
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Identify Gibson Product Placement in Live Events/Award Shows, YT Music Videos, Socials
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Develop Monthly Decks
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Calculate Est. Viewership & Media Value
Assistant Account Executive (R&CPMK)
Dealerware is a fleet management software that allows dealerships to eliminate cost, create program efficiency, and elevate customer experience. My team was responsible for crafting a series of LinkedIn Live events to stream live panel-like conversations with corporate business professionals in the automotive industry with a goal to drive growth, engagement and brand awareness for Dealerware’s potential business partners and existing users of the software. After the client and our team strategized each panel topic and conversation flow, my task was to create one-sheets explaining the topic in depth with research for the panelists, conduct outreach on LinkedIn to numerous professionals with requests to be a panelist, brainstorm appropriate panel questions for the client to ask each panelist specifically in relative to their background, write copy for LinkedIn posts and panelists introductions and lastly, create event recaps on audience attendance, engagement during the event, audience feedback etc. You can view some samples of my copywriting skills through the LinkedIn event pages.
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Create Bios for Each Panelist
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Develop Panel Questions
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Create Briefing Document
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Brainstorm Creative Concepts for Panels
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Create Deck
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Ideate Potential Panelists
Assistant Account Executive (R&CPMK)
Pauly Shore is an American actor, comedian, and filmmaker best known for his roles in 1990s comedy films. He began as a stand-up comedian at the age of 17, and is still continuing his stand up shows and YouTube video series up to today. Pauly came to our Social/Digital team to grow on his Instagram, Facebook and Twitter pages as well as establish a good following on YouTube and TikTok. Pauly is known to have sarcastic, witty and dry humor, and wanted to ensure we showcased that in his socials!
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Craft Editorial Feed Content and Copy for Socials
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Conduct Community Management on IG, FB and TW
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Participate on Weekly Client Calls; Took Notes
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Gather Analytics From all Platforms and Curate Performance Decks
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Gather Sentiment Analysis and Provide Insights from Social Listening
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Provide Content Ideas and Reccomendations
Marketing Associate/Administrative Liaison
I established Vote As If socials and crafted content for Instagram and Facebook, as well as directed marketing initiatives with students from American Marketing Association organizations at universities nationwide and worked directly with Rogers & Cowan PMK on direction for website development. Along so, I assisted in the OOH advertising process, and we were able to get showcased on in LA, NYC, Brooklyn, Sacramento and Atlanta. We were even showcased in Times Square!
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Outreach to Brands for Sponsorships
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Outreach to AMA Students for Brand Ambassador Program
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Craft Editorial Feed Content and Copy for Socials and Website
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Host Voter-Educational Events on Zoom and Instagram Live
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Assemble Meeting Agendas and Lead Weekly Meetings with Founders
